Primefold — All the

Berlin-based AI company, two products, one engine: ask your data a question, get the analysis, the report and the next move back. Built for the teams drowning in surveys, reviews, rent rolls and 300-page leases.

This project was a masterclass in why positioning comes before pixels.

Before designing a single screen, we ran Primefold through a full positioning exercise: a competitive scan of the whole category, from cheap survey tools to six-figure enterprise suites, then category work, message architecture and language rules. The core finding: everyone in this market hands you data or dashboards. Primefold hands you the decision. Every headline, every section, every microcopy decision on the site traces back to that one sentence.

The homepage went through nine versions, and honestly that's how it should be. Client and studio kept sharpening each other's thinking every round. We prototyped fast with Claude and Framer AI at many steps, threw ideas at the wall, debated them together, killed the weak ones early. A proper team effort across both sides.

Then the part I love most: bringing it to life in Framer. The logo wall flows in a slow marquee. The product worlds each carry their own color and their own interface mockups. Sections breathe with scroll-triggered reveals instead of fighting for attention. Interaction design wasn't decoration here, it carried the story: the page itself behaves like the product, calm until you ask, precise when it answers.

Some favorite details in the live site:

The whole pitch in five words. The site opens with "Everything answers. If you simply ask." No feature list in the hero, one promise, and the rest of the scroll exists to prove it..

Two products, one story. Experience Intelligence and Real Estate Intelligence, each with its own world, its own color and its own language, both running on the same engine.