Sanna AI

Making accounting something founders don't have to think about

Sanna is an accounting service built specifically for holding companies. Instead of giving founders another accounting system to manage, Sanna provides an authorized accountant who handles the bookkeeping, reporting, deadlines, and company paperwork for them.

The Challenge

Accounting software has made bookkeeping easier, but you still have to do the bookkeeping.

For founders running a holding company, that can mean dealing with transactions, annual reports, tax returns, dividends, and deadlines they probably don't want to spend their time thinking about.

The challenge was making Sanna's difference immediately clear: this isn't just software. Someone actually does the work for you.

The Design

I wanted the done-for-you experience to be the main story.

The website contrasts traditional accounting systems with Sanna, showing the difference between managing everything yourself and having an accountant take care of it.

That makes the positioning easy to understand without needing to explain accounting in technical terms.

Building Trust

Since Sanna is handling something as sensitive as company finances, trust is a big part of the experience.

Customer quotes, founder profiles, pricing, comparisons, and the details of what's included all help remove uncertainty before someone signs up. Sanna also highlights that its service is provided by authorized accountants and includes bank integrations and reporting.

The Result

The final direction makes accounting feel less like another system founders need to learn and more like something they can simply hand off.

Stop doing your own accounting. Get back to building your company.